Hip-hop's 'King of Snapchat' shares a message of unrelenting positivity, making true believers of 14 million followers and brands like Apple Music.
King of Snapchat DJ Khaled wants you to know he’s up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He takes to the app every day to share with the world exactly what he’s doing, and planning, and thinking—producing a record, paling around with hip-hop star Nas, praising Ciroc vodka, sharing inspirational life lessons—all in his particular brand of extreme magnetism crossed with blustering machismo.
As for what he’s most interested for you to know at this moment, maybe you caught his snap from last Monday when he was in the studio with artist Future, dancing along to music that those watching, however, were not allowed to hear. The text over the snap - “I wish you could [hear] this I’m working!!! [You’ll] see!”—is punctuated by his signature emoji, a gold key, signifying an alert about an upcoming project or one of Khaled’s keys to success. Later that day, a few more snaps in the same vein follow, with Khaled, in his distinctively gravelly timbre, promising that when he’s done with this album, “it’s going to be crazy.”
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
