Test shots are underway, the set is silent and the musicians are almost statue-still when the large studio door finally creaks open and A.R. Rahman walks in. Dressed in a red-and-black plaid blazer, tie-dye trousers and dark glasses, his entire look screams ‘superstar.’ In the next second, the tower of artists breaks into an assortment of emotions there’s gasping, whispering, loud cheering and eventually, thunderous applause as the Grammy and Oscar-winning composer says hello and joins the group. He casually hops over to his designated spot (a space no bigger than one square foot) and asks everyone how they’re doing. The otherwise boisterous group is at first a little awkward, shy even—they’re all still reeling from the well-known ‘Rahman effect’—but soon enough, a selfie epidemic begins and loud bantering takes over.
The 44 artists gathered around Rahman are part of 24 diverse acts (a mix of solo artists, duos and bands) hand-picked by the composer as part of the nationwide talent hunt, NEXA Music. Presented by the partnership between the digital media firm Qyuki and NEXA, it was conceptualized as a unique initiative for independent artists and aims to spotlight creators of English language original music across the country.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Akshath Plots India Tour on the Back of Hit Song 'Nadaaniyan'
Mumbai artist's breezy love song took over streaming charts and short-video platforms
Aksh Baghla and 10CM Swap Languages in 'Spring Snow' Hindi Version
The Indian pop artist got the South Korean indie-pop artist to sing in Hindi on his hit song from the 'Lovely Runner, Part 8' soundtrack
Sukha Talks New EP '2003' and the Success of '8 Asle'
The Toronto-based Punjabi artist also looks back at hits like 'Sangdi' and the EP 'Undisputed'
Masrat Un Nisa on Channeling Raj Begum in Upcoming Film 'Songs of Paradise'
Inspired by the legendary Kashmiri voice Raj Begum, the singer talks about working with filmmaker Danish Renzu, who has also called on her for songs with his label Renzu Music
How Daira's 'Jaadoo Bastar' Tapped Into Chhattisgarh Tribal Stories
Mumbai rock band teamed up with artists including Lakheshwar Khudaram and Hindi lyricist Alok Ranjan Srivastava for five songs and a documentary that goes behind the scenes of the project
Peekay Embraces Djent on 'Merciless' and Plots an L.A. Move
The Hyderabad artist worked with guitarist Jonathan Edward and prog band Skyharbor's Keshav Dhar on the track
The Derelicts Take a 'Highway Drive' on Euphoric New Song
The Kochi disco-pop/electronica band introduce a science fiction-informed storyline for their first release since 2018
Sudan on How 'Happy Accidents' Led To His Genre-Defying Debut Album
Mumbai-based producer and multiinstrumentalist launched 'Sudan?' in August with a collab-heavy list of guests including Tejas, Frizzell D'Souza and more
Zubin Mehta Talks Symphony Orchestra of India Concerts
The Mumbai-born conductor leads a slightly offbeat selection for the SOI Autumn 2024 Season, taking place on Aug. 17 and 18, followed by Aug. 24 and 25
Ameya Saraf: 'I Wanted to Do Music for Life the First Time I Picked Up a Guitar'
Los Angeles-based Indian composer and producer worked his way from the rock scene to assisting pop artist Arjun Kanungo at the latter's Promethean Studio in Mumbai