The beauty and professional skincare industry globally and in India has seen an almost 360-degree shift this year, following changing consumer needs, service and trade practices. While salons have resumed business across the country, they continue to await service levels to return to pre-pandemic demands and to sustain sales. With social media and e-commerce increasingly gaining traction, the need for the hour is a communication tool that supports cautious consumers in their journey to the salon via services and retail products.
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