Adding another feather to his colourful cap, Manish Arora becomes the first Indian to design displays for Swarovski. ELLE gets the exclusive.
It’s safe to say that Manish Arora is a true innovator in the world of Indian fashion. From unusual collaborations to high-octane celebrity looks, and even enlisting the power of art, he creates unique fantasy worlds that he wants you to believe in. When asked want he wants for the future of Indian fashion, the designer says, “I want to change the way we think about fashion. For me, it goes hand-in-hand with art.” This is only one of the reasons Austrian crystal juggernaut Swarovski thought him the ideal candidate to design windows for their stores in Wattens, Innsbruck and Vienna, making him the first Indian designer to do so. ELLE got hold of Arora to discuss his influences, and why everybody loves him…
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