If social media is your main source of beauty inspiration, then it's highly unlikely that you've missed Aanam Chashmawala's versatile tutorials. She has been owning the beauty space with her lowdown on trends and products, presented in a real, relatable, and nononsense form. Now, the social media star is embarking on an entrepreneurial venture as she launches her very own community-driven beauty line Wearified. Ahead, we catch up with her to know more about the brand and what it stands for.
GRAZIA: What brought about the idea of launching your own beauty line?
AANAM CHASHMAWALA: I've loved playing with make-up since I was a teenager, as I've realised it that it instantly makes me feel better. The idea came from wanting to create a brand that changes conventional beauty conversations while filling in the gaps from a utilitarian point of view.
G: As a beauty influencer, what's your process of testing make-up?
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