For us at Lovebirds, the product is our central focus. Each piece we create is unique, and to our minds, each piece is a showstopper in its own right. The features and the significance of the product are of utmost significance to any brand of substance. And we, too, hope to be seen as a brand of substance that is here to stay.
In fashion particularly, we believe that the pressure to pour 1,000 per cent into creating a unique product is immensely high due to how the consumer views fashion. The industry and individual brands themselves can impact audiences and the market.
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