What It's Like To Live Life Virtually

Taking #IWokeUpLikeThis to an entirely new level, digital models are heralding the future of influence, sparking polarising dialogue about boundary-blurring, art and ethics. Here, three of the biggest CGI influencers break the code on what it’s like to live life virtually, and making an impact beyond the digital realm.

- Mohammed Sultan Al Habtoor

NOONOOURI,GLOBAL CITIZEN @noonoouri

I’m always proud to see myself in print and it’s proof that the digital and the analog worlds are really not that far removed from each other. When I took over Dior’s Instagram, that was major. Performing with the Valentino V-Ring bag was stunning. And seeing myself next to Zendaya, Lewis Hamilton, and Tommy in a Tommy Hilfiger roll-out is deeply touching.

Every project has its moment, and a very special recent one was teaming up with IMG Worldwide. Being a digital character in a human agency is really big for me and gives me confidence and strength.

I hope that digital characters will be part of the future and play a role in the diversity movement. We should embrace what positive technology can bring to humanity. It’s not about robots taking away jobs. For example, my existence alone has created them—seven people are part of my team. Imagine! Digital characters will never replace humans, but instead offer another point of view and invite people to think outside the box.

One of my main, personal purposes is to raise awareness around topics such as human rights, children’s welfare, and the protection of animals and nature. Here, I raise my voice by teaming up with organisations to bring these things close to my audience. I want to encourage people never to be silent.