IN FEBRUARY THIS YEAR, an age away from the current moment, the Moncler Genius 2020 presentation was unveiled at Milan Fashion Week. Introduced by Moncler’s CEO and creative director Remo Ruffini in 2018 as a brand strategy leveraging on multiplicity through partnerships with designers from outside the brand, the Genius project is in its third iteration this year — and the showcase was as electrifying as it was when it first launched. Blocks away from the warehouse location, the thumping music and strobing neon lights could be seen and heard, as the coalescing fashion week crowd whisked into and around the entrance. Inside, 12 individual collections with individual designers were presented in individual rooms or installations, at a scale that has been likened to a music festival.
Though introduced at the same time, the 12 different capsule collections are scheduled to drop online and in stores separately over a year. The designer Matthew Williams, of 1017 Alyx 9SM, is coming under the spotlight as a Genius collaborator for the last leg of 2020. (Though Williams will not be last in the calendar of line-ups self-determined by the Italian puffer jacket specialist.)
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