HALAL HANNOVER to trigger halal market

New trade show responds to growing importance of halal products, 6-8 March 2020.

Hannover – Consumer demand for halal products is on the rise worldwide, and Germany is no exception. Manufacturers, wholesalers and retailers are coming to regard the market for halal products as an increasingly important part of their business. Deutsche Messe is catering for this trend with its new HALAL HANNOVER trade show. The business and knowledge-sharing platform will premier from 6 to 8 March 2020 in Hall 19 of the Hannover Exhibition Center and will focus on food, beverages, cosmetics and travel. It will also feature a special food-tasting area, where trade visitors and consumers are invited to embark on a “culinary journey of discovery”.

Growing market for halal products

“Demand for halal foods is growing, and Muslim consumers are not the only drivers. More and more non-Muslims are discovering and developing a taste for specialty foods from the Middle East and value them as a welcome complement to their local cuisines,” explains Christoph Schöllhammer, the new trade show’s director at Deutsche Messe. “Another key target group is health-conscious consumers, who buy organic and vegan food products and cosmetics.” In Germany alone, the market for halal products is worth around five billion euros annually.

Halal certification