LIFE IN STYLE

For King Living’s Natalie Culina, there’s pride aplenty in championing the company’s uniquely Australian aesthetic.

- Natalie Culina

As soon as Natalie Culina, King Living’s global head of brand, walks into the company’s Sydney head office, her reason for being there is immediately evident. “The building is designed with the manufacturing hub in the centre,” she says. “It’s specifically arranged this way so we all remember what we’re here for: the product. It makes for a very collaborative environment – everything is kept very real when you can see the furniture being brought to life in front of you.”

An average workday might include checking in with the visual merchandising team, perusing new upholstery options, working with retail and product managers on preparing for new furniture releases, or casting talent for photo shoots. Natalie’s colleagues range from designers and logistics experts to some of the nation’s best machinists. “There are people who have been with the company for 30 years,” she says. “Our staff also includes tailors with clothing backgrounds who now tailor furniture for us.”