Details matter. Just think about the time you were inconvenienced because someone mistyped an address, sending you miles astray. Or maybe some factory employee forgot to include a crucial part in a “needs some assembly” toy that your daughter was so looking forward to playing with on Christmas morning. Or perhaps someone sleepily forwarded your off-color joke to your church group. Ouch.
On the other hand, it’s sweet when something’s neat. Who doesn’t love concise, accurate directions? Or thoughtful packaging. (Extra screws! Alright!) Or a well-crafted private joke circumspectly e-mailed as NSFW.
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