Syna’s success can not only be attributed to their over a decade-long existence in the industry, but also their strong and clear aesthetic that hinges on “keeping it simple”. The creative force of Syna – Namrata and Dharmesh Kothari – are always stripping the design to its core to imbue their jewellery with a refreshing take. “We want to show the heart out instantly, and in its purest form, without losing its inherent character,” says Dharmesh. Each of Syna’s pieces has a little story, a little fragment of historical design and culture – all modernised to work timelessly.
Dharmesh Kothari talks about their love for coloured stones, travels and design philosophy.
Tell me about your journey. What sparked your love for jewellery?
I come from a family that has been based in construction in Mumbai. I was always seeking to create something on my own. Art and, then, jewellery came naturally to me. But I never gave it any importance; nor did I learn anything formally. I always believed it was something that was very personal and not worth sharing with the world. After years of studying Commerce, Marketing and Retail Management in Mumbai and the UK, followed by various stints at dotcom and market research companies, I found my love for jewellery to be more than what I always thought it to be. Namrata, on the other hand, was born in a family that has been in the emerald and precious gemstone business. She has a degree in jewellery design from The Fashion Institute of Technology, New York. It was when we met and knew each other more that we came about this whole idea of creating jewellery as a business.
How did you launch your line?
My first instance of thinking of jewellery as a business was when I saw an aquamarine ring in Singapore during our honeymoon in 2000. I still remember how Namrata had casually mentioned that “we cut these kinds of stones in Jaipur.” I was completely fascinated that we could cut something like this and we had it right there within the family. By the time we reached Mumbai, we were both ready with a plan to launch our company Facets. And we did. We were successful with it, but always felt that we were still very ahead of the times for Mumbai.
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