This story begins in 1988, when David Berman and GeoffMatus founded a real estate equity lending and joint venture company named Tricon Capital. They hoped to establish themselves as the preferred lender for residential developers in North America, distinguishing themselves from competitors by developing a reputation for doing “the fair and right thing” in their business operations and relationships.
Passion and integrity have taken Tricon a long way, but vision and a spirit of entrepreneurship that have been consistent characteristics throughout the company’s history have moved it forward. In business, the result was a deliberate transformation from a for-sale housing company to a rental housing company, recognizing the demands of a new generation that faces reduced home affordability and seeks a convenient and community-based alternative. In leadership, the result was a transition from the founders of the company to a new visionary leader.
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