There’s no question that Toiletpaper is bold. Yes, there’s that name in uppercase styling. And of course, the loud visuals the magazine is famous for. You may be familiar with its cover of a man painting over the continents of a desk globe, or more notably the multiple ad campaigns with Kenzo spanning seasons ’13 to ’15.
Though we may not know what the intended message for each depiction truly is, we can’t help but attempt to interpret it. A little bit like a Banksy, we’d like to think; where you can’t simply glance over the humour and juxtaposition of elements. The cult-status editorial project has since added further layers to the surreal imagery—by bringing it to the physical plane.
Toiletpaper’s first creation with Italian design brand Seletti began as a range of tableware products; the eccentric prints adorning cups, dishes and tablecloths with a certain vintage flavour. The collaboration then went on to develop a kaleidoscopic collection, ranging from home décor items like rugs, armchairs, lamps and bedding to fashion products including bags, cases and even face masks. This time, the evolution furnishes the original graphics with mirror surfaces, and the resulting ultra-modern aesthetic reads like a rebellion to the widespread minimalist movement. The distinctive style marking new items isn’t entirely accidental. Attention to detail has been paid to the combination of materials for both form and function.
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