What Do You Get When You Bring Together a Professional Hairdressing Brand, a Fashion Guru and Four Hair Ambassadors on-board a Big, Stylish Catamaran? Yang Mei Ling finds out in phuket.
At the mention of hair shows, locations such as hotel ballrooms or spacious clubs and theatres would come to mind instantly. But for Schwarzkopf Professional, which takes pride in being a trendsetter, the preview for its Splendid Collection was done a bit differently as the brand flew its four Schwarzkopf Professional Ambassadors (aka S Four) from Malaysia and Singapore to Phuket to unveil it to a selected group of hairdressers from top salons in both countries.
The Splendid Collection is a collaboration between the brand, fashion guru Victor Goh and the four Schwarzkopf Professional Ambassadors; namely Jenny Lee (Artistic Director of Monsoon Group Singapore), Jimmy Cheng (Creative Director of 8 Days Hair Studio Malaysia), Kelvin Koh (Artistic Director of Monsoonid Malaysia) and Ming Thum (Artistic Director of A-Saloon Prestige Malaysia). In line with the underlying theme of the collection that is focused on a trendy lifestyle, a fusion of unconventional yet timeless and effortless hairstyles were showcased under two distinct but equally fabulous looks – Her Red and Velvet Touch.
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