CROWNING GLORY
GQ India|October 2021
Rolex’s long-standing association with the Pebble Beach Concours d’Elegance proves that the brand’s tryst with the automobile goes beyond the racetrack
PARTH CHARAN
CROWNING GLORY

A trophy for the mantlepiece is great if you’re the sedentary type, but a trophy you can travel with? That’s even better. Fortunately, the organizers of the 70th Pebble Beach Concours d’Elegance—the world’s most prestigious classic and vintage car event—seem to concur. And so, much like every other time for the last 24 years, the winner of the coveted “Best of Show” award, drives away not only with the distinction of owning one of the world’s most storied and immaculately preserved cars, but also a glistening, specially engraved Rolex.

For 2021, that car happens to be a 1938 Mercedes-Benz 540K, and the prize, along with a mantlepiece trophy, is a new, 41mm Oyster Perpetual Datejust watch. As the 70th car to win the “Best of Show” title, the ’38 540K Autobahn Kurier was selected for its impeccable provenance, which dates all the way back to the 1938 Berlin Motor Show where it became the first of its kind ever to meet the public’s entranced gaze. Part of the Keller Collection of Petaluma, California, it’s now the ninth Mercedes-Benz to have won the title.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM GQ INDIAView all
The 30 Best Watches Of 2024
GQ India

The 30 Best Watches Of 2024

Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.

time-read
10+ mins  |
October - November 2024
Wes Lang's Heroes of Love...
GQ India

Wes Lang's Heroes of Love...

Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.

time-read
8 mins  |
October - November 2024
The Miraculous Resurrection of Notre Dame
GQ India

The Miraculous Resurrection of Notre Dame

In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.

time-read
10+ mins  |
October - November 2024
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
GQ India

"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."

Beyoncé Knowles-Carter talks business, legacy, art, and family

time-read
10+ mins  |
October - November 2024
The Wedding Singers
GQ India

The Wedding Singers

Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.

time-read
5 mins  |
October - November 2024
A Watch Is More Than Just a Pretty Face
GQ India

A Watch Is More Than Just a Pretty Face

As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.

time-read
3 mins  |
October - November 2024
The Fluidity of Cartier
GQ India

The Fluidity of Cartier

Why Gen Z stars are obsessed with this historic maison.

time-read
2 mins  |
October - November 2024
A Princess with Passion
GQ India

A Princess with Passion

From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.

time-read
6 mins  |
October - November 2024
THE FUTURE SOUNDS LIKE AT EEZ
GQ India

THE FUTURE SOUNDS LIKE AT EEZ

The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.

time-read
10 mins  |
August - September 2024
DEMNA UNMASKED
GQ India

DEMNA UNMASKED

He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.

time-read
10+ mins  |
August - September 2024