Last year was the year of technological innovation. Several smartphones were launched, each promising exceptional design, advanced operating systems, easy user interfaces and a host of other features. However, one brand that stood out in sharp contrast was Chinese technology giant OnePlus. Six years after its launch in the country in 2014, OnePlus registered record shipments in 2019, becoming the first-ever premium smartphone brand to surpass two million shipments in India, in a year. With its strengthened market leadership in 2019, the brand witnessed its OnePlus 7 device emerge as the number one premium smartphone model in 2019, thereby growing the OnePlus portfolio by a whopping 25% in 2019, from only 2% in 2018.
Effective pricing strategy, product innovation and an extension of its premium brand experience to customers through OnePlus Experience Centers have played a crucial role in the brand’s growth story in India. Speaking about the brand’s achievement, Pete Lau, Founder and CEO, OnePlus, shared, “2019 has been a remarkable year for us at OnePlus. Every milestone we have achieved has strengthened our pursuit of excellence in technology. With continuing our focus on building product innovation and community, we will remain dedicated towards creating burdenless and best-in-class user experience. This latest development is a testament that our approach is resonating well with our community in India. As we step into the new decade, we are excited to explore new tech innovations and redefine the user experience for our community”.
THE ONEPLUS GROWTH STORY
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