The Yoox Net-a-Porter Presidents house is as elegantly curated as her closet.
Alison Loehnis, the President of the Yoox Neta-Porter Group, learnt the power of fashion from an early age. “I wore a strict uniform for 12 years, but at sports day I would go wild with leg warmers, my dad’s sweaters and paint-splattered plastic bangles,” the New York born dynamo says when we meet at her five-bedroom house in west London. “Fashion was a way to express myself—I loved it because it represented the opportunity for fun. The penny only dropped later that something I was so passionate about could also be my job.”
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