THE JOIE
Harper's BAZAAR Singapore|December 2024
Chopard's newest global brand ambassador Bella Hadid details her appreciation for the Maison and what she loves about its jewellery.
BRANDON CHIA
THE JOIE

Supermodel Bella Hadid may be fresh off her two-year hiatus from the fashion limelight but she doesn’t miss a beat. Beyond strutting down runways in 2024, Hadid has the honour of becoming Chopard’s newest global brand ambassador. For over 160 years, the Maison has specialised in crafting exceptional jewellery and watch collections, such as the Happy Diamonds, Alpine Eagle and Ice Cube, which embody irresistible elegance and the Joie de Vivre spirit—something it shares with Hadid. Here, Hadid who is also the face of the Ice Cube collection shares her love for the Maison since first donning the pieces at the 2021 Cannes Film Festival and how she would style the dazzling creations.

How does it feel to become Chopard's new ambassador?

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