Burberry’s latest exploration of shape and form—backed by its digital prowess and the speed of social media—brings new dimension and depth to the 161-year-old British House, discovers Gerald Tan.
Manette Street, a small road seconds away from London’s Soho Square, is packed to the rafters with curious onlookers. The occasion? Burberry’s staging of its latest presentation at Makers House, a sprawling five-storey building that sits by the lane and once housed the famous Foyles bookstore. It is the second last night of London Fashion Week and Burberry is pulling out all the stops to ramp up anticipation for the collection. Word has it that Kris Wu, the brand’s Chinese ambassador who boasts more than 4.5 million followers on Instagram, will be attending the show. Necks straining, cameras ready at hand, his fans have crowded in front of the entrance to get a glimpse of their favourite heartthrob.
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