Hello, I'M Pharerell

Chanel-Pharrell—a collection that deftly melds the ethos of the classic French House with Pharrell’s unique brand of swag—has finally been unveiled. Whether standing in front of the camera or speaking about his friendship with the late Karl Lagerfeld, every moment is filled with what makes Pharrell, well, Pharrell.

Today, we’re shooting the capsule collection that you’ve worked on with Chanel. Can you give us a brief introduction to the collection? It can be defined as a unisex collection filled with lots of colours. [Points to a pair of sneakers] This item, especially, explains the beginning of my relationship with Chanel. Some years ago, I drew on some sneakers and posted a picture on Instagram. Chanel found it interesting and they contacted me. When I uploaded the picture, I never imagined that one day, I’d be teaming up with the brand. While we were working on this capsule collection, Karl liked to say: “Pharrell, Chanel, Pharrell. Pharrell, Chanel, Parallel.” When I asked him what the name of the collection should be, he simply replied: “Chanel-Pharrell.” In fact, in 2013, I made a song called, “Chanel, Pharrell.” I haven’t released it, but it’s true [laughs].

Do you think that you’ve been able to work on so many projects with Karl Lagerfeld because there were a number of things in common between him and you? [Ed’s note: This interview took place at the end of January, before Lagerfeld’s death.]