Windy Aulia speaks to Balmain’s Creative Director, Olivier Rousteing, on why being daring, sexy and shameless is his recipe for success
I am meeting Olivier Rousteing at Balmain’s new headquarters at Rue Pasquier in the 8th arrondissement, right after the end of the fall/winter 2017 haute couture shows. Sitting in a sunlit room, he is wearing black skinny jeans paired with a sleeveless black Nike t-shirt, a Nike cap, an all-gold Rolex and a hefty bunch of Cartier Love bangles and Tiffany T bracelets—just like any other cool taste maker... or hip-hop royalty.
It’s an impressive space: An entire building that consolidates all the departments under one roof; including menswear, which now contributes a hefty share of the private company’s streams of revenue, and for which Rousteing is the perfect posterboy. “We are still keeping the original Rue François 1er office; that’s where Monsieur Pierre Balmain started the business,” Rousteing shares.
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