Jaeger-LeCoultre’s Reverso celebrates its 85th Anniversary.
Who would have thought a watch design born out of necessity and practicality would attain cult status like Jaeger LeCoultre’s Reverso? It was created in 1931 for British officers in the Indian Army who needed a watch that could withstand the rigours of their polo matches. Since then, the Reverso has grown to be one of the world’s most emblematic, if not most beloved watches—a treasured heirloom or sentimental keepsake, thanks to a swivel case that can be turned to reveal a loving message, or another watch face. Fast-forward to 85 years later and the Swiss watchmaker is back with a new slew of enticing creations that will not only satisfy its fans, but garner a new generation of loyal collectors too.
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