It all started over lunch in the office canteen. Disenchanted and despairing, Khwaja Moinuddin began discussing possible exit strategies with his colleagues, Srinath and Bhagat Reddy. Not only was his job at a local TV news channel in Hyderabad gruelling, it also didn't pay him much. Worse still, says Moinuddin, “I saw that people coming into the field were taking it too easy. They had many connections but no experience. I didn't like their attitude. They had no respect!'
There was something practical about the enthusiasm the three friends had for YouTube. Moinuddin, for instance, felt the business of monetizing videos would let him transfer the skills he had honed over his 12-year-long journalistic career. “But we also thought being on YouTube will make us famous.” It was finally Srinath who hit upon something audaciously novel. "The idea was to start a food channel where in each episode we will cook food that would feed at least a hundred orphans," says Moinuddin.
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