Believing In The Audacity Of Hope

Arctic Fox, the name, was inspired by the animal of the same name.The brand offers a wide range of products ranging from backpacks and duffel bags to messenger bags, to mention a few. Its Founder and CEO, Sridhar Thirunakara informs S&A, “We will be first in the country to launch color changing bag that changes color when exposed to the sun or any kind of heat. We have also done extensive research to bring about tiny innovations to our products by increasing the attractiveness and ease of use.”

Story of Arctic Fox

The name “Arctic fox” was inspired by the animal of the same name. To hunt for food, Arctic foxes travel long distances. Their prey can usually be found below the surface of the snow. So while hunting, the fox must rely on its senses of hearing and smell alone. To catch its prey the fox dives nose first into the snow. But it keeps on trying until it finally succeeds. It is this spirit of relentless optimism that inspired us as a brand. We believe in the audacity of hope. In a world full of people obsessed with overnight sensations and instant success, we believe in creativity and perseverance. We want to celebrate those who embody the spirit of the Arctic fox – those who will relentlessly pursue their dreams, no matter how impossible they may seem.

Product portfolio

We have a wide range of products with around 150 unique SKUs ranging from backpacks, rucksacks, duffel bags, messenger bags, cross body bags, convertible bags and accessories like lunch box, pencil pouches, laptop sleeves, lile folders etc. All our products have received exceptionally good response with accessories in particular. We have also received amazing response for backpacks and duffel bags.

Established brands Vs Arctic Fox