The heritage of Love Moschino goes back as far as 32 years! Love Moschino, the diffusion line of Moschino Couture was launched in 1986. It offers a range of quirky and playful clothes and accessories. What sets it apart is that its products look excellent in fashion editorials as well as in reality which make them very coveted. In India, the brand has been launched by Samar Lifestyle Pvt Ltd. Its COO, Mouli VenkataraMan, informed S&a, “The target audience is wide spread in terms of topography. An upwardly mobile woman, fashion conscious and wants to look good and young fits the bill. However, core target would be 22-32 years, independent woman, well-travelled, bold and wants to make a fashion statement.”
Heritage of Love Moschino
The heritage of the brand goes back as far as 32 years! Love Moschino, the diffusion line of Moschino Couture was launched in 1986 and was initially known as Moschino Jeans. However, in 2008, the name was changed to Love Moschino. The first retail format of the store was launched in 2014 in Milan.
Launching Love Moschino in Mumbai
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