Designs Of Exclusivity And Finesse

One of the foremost jewellers, Abhishek Kajaria is a name that symbolises glamour and timeless style. Having completed his studies, he went on to work as a jewellery exporter for 22 years and finally launched his own retail brand, ‘Avama Jewellers’ in 2017. Meticulous craftsmanship and a strong design sensibility create a brand that exudes style and sophistication for the woman of today. His penchant for minimalism urges him to create jewellery that caters to all age groups, and has an international appeal despite its Indian identity. Abhishek quickly garnered attention for his contemporary and traditional aesthetic and his experimentation with materials like rose gold, gemstones and diamonds. A perfectionist by nature, Abhishek grounded Avama Jewellers on the twin pillars of excellence and innovation. Through his vast industry experience, the versatile entrepreneur aims at revolutionising the fine jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and customer experience. In a short span of time, Abhishek has built a large family of loyal consumers in India and abroad. In an exclusive interview with S&A, Abhishek shares more about the brand.

Brand’s values and unique design

Avama has always kept the satisfaction of our customers as our top priority. We believe in making a lifetime relation with our customers. At Avama, we aim at delivering the best. As for the designs, we have the best of designers and craftsmen. Our designs depict exclusivity and finesse.

Target group and regions

We, at Avama, don’t target a particular group of people. We have a variety of designs for all ages of women and a section for kids even. Also, we have a range of exclusive designs for men. Thus, there is no particular age or gender group that we target. We are developing a strong hold in the east region, particularly Kolkata, Guwahati, Raipur and Patna. We have made a loyal customer base there.

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