It is a professional watch for sports like diving, skiing, trekking, mountaineering, motorcycling, spartan challenge and other sports, which requires rugged construction that can be used in demanding situations. The uniqueness about Luminox is the Light Technology that allows it to have a constant visibility in darkness for upto 25 years. This is because Luminox uses tubes filled with tritium gas. In a recent interview, Arun Dsilva, India Brand Manager,Luminox, informed S&As N Bobo Meitei, The Indian consumer is moving towards adventure sports and their choice of good watches is limited. Certainly no existing brand has the night vision capability of Luminox.
How would you define the brand’s DNA, and how different is it from some of the major Swiss brands?
Luminox is a brand for adventure loving individuals who are very serious about the passion they pursue. It is a professional watch for sports like diving, skiing, trekking, mountaineering, motorcycling, spartan challenge and other sports, which requires rugged construction that can be used in demanding situations. The uniqueness about Luminox is the Light Technology that allows it to have a constant visibility in darkness for upto 25 years. This is because Luminox uses tubes filled with tritium gas that is self - combusting and therefore does not depend on external power sources to emit light.
Highlight some of the factors that motivated you to enter the Indian market.
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