The Next Level: ID Partners With MTV Roadies Xtreme

Industry stalwarts and Directors of M&B Footwear Bhai Ajinder Singh & Inderdev Singh Musafir see twice the opportunity for footwear in India. As a result, the company’s brand iD has stepped into the future with MTV Roadies Extreme. The brand has done so to pave the way for functional and fashionable possibilities.

- Bhai Ajinder Singh & Inderdev Singh Musafir

M &B Footwear is a vertically integrated footwear manufacturing and distribution company, having in-depth experience of handling many national and international brands. The company started its operation in the year 1993, and it is amongst few Indian footwear companies to have achieved multi-fold growth in a short span of time. M&B has two state-of-the-art manufacturing facilities with an annual capacity to produce over 2 million high quality leather shoes and sandals. The core strength of the company lies in its vast sales and distribution network, because of its brands and products are available across 4,000 premium retails stores across India.

Known as ‘first Indian Footwear Cult Fashion Brand’, iD is one of its flagship projects and it aims to create unique and exciting stylised products.While some may look at skipping rungs on their ascent to the apex of the business ladder, Musafir has always wanted to learn from each step and be fully prepared by the time he completed the climb. That meant absorbing everything those at the top could teach him. He acknowledges that at M&B footwear he has access to one of the finest business leaders in the world, Bhaiji Ajinder Singh. He shares his views with S&A’s Amit Chopra on a wide range of issues, including iD’s future plans.

What advantage would you gain by associating with MTV Roadies?