Hush Puppies entered the Indian market 20 years ago and initially positioned itself as the premium men dress footwear brand. The brand has traversed from being Men Dress brand to becoming a ‘Lifestyle footwear’ brand in the last few years, and it now offers an array of casual and multi-occasion footwear range. In an interview with S&A’s N Bobo Meitei, the brand’s Vijay Gogate said, “With increasing per capita footwear consumption and a wide variety of national and international brands operating, Indian market has become a really exciting turf to play on.” Vijay is Flagship Retail Head & Vice President-International Brands at Bata India Limited.
Since the brand entered the Indian market, how is it positioned today?
Hush Puppies entered the Indian market 20 years ago and initially positioned itself as the premium men dress footwear brand. In the last 5 years, the team has worked on the products, marketing, stores and overall customer experience to re-position it as an “International Premium Lifestyle Footwear Brand”, which is the current global brand positioning. Today, Hush Puppies is one of the largest brands in the premium lifestyle footwear space with increasing market share year on year.
How much product diversification has happened over the years?
Brand has traversed from being Men Dress brand to becoming a Lifestyle footwear brand in the last few years. The product mix varies from dress to casual, from closed to open footwear in both men’s and ladies’ segment with a strong presence in hand bags as well. It now offers an array of casual and multi occasion footwear range.
What new markets is the brand targeting? At present, where is the consumer mostly concentrated?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Generative AI Empowering Fashion Retail
In today’s world of rapid technological change, the idea that machines might become smarter than humans has moved from science fiction to a possible reality.
ECCO Steps into India: AIMS TO LAUNCH 50 STORES IN 5 YEARS
From the introduction of Direct Injection Technology to the establishment of production facilities in key regions such as China and Vietnam, ECCO's commitment to innovation has remained unwavering...
APLF 2024 Show Report
A Global Reunion of Leather, Material, and Fashion Industries: APLF 2024
BEST FOOT FORWARD: Footwear is the Sole of the Indian Retail Industry
As India steps towards becoming a global economic powerhouse, the footwear retail sector is poised for remarkable growth and transformation.
Earthly Elegance-Myaraa
Cast-offs the foundation of a sustainable luxury brand
From Corporate Leadership to Entrepreneurship: Abhishek Ganguly's Journey to Co-Founding Agilitas
Founded with a vision to transform the industry, Agilitas boasts a comprehensive approach, seamlessly integrating cutting-edge manufacturing technologies, robust research and development centres, and visionary product design labs...
CHUPPS Slide into Recovery
In the dynamic realm of athletic recovery, every stride holds the potential for rejuvenation. Whether you're a seasoned professional or a dedicated enthusiast, the journey to peak performance is as much about restorative care as it is about rigorous training. This is where CHUPPS emerges as a beacon of innovation, reshaping the landscape of sliders with a keen focus on sports recovery.
Stepping Towards Expansion: INC.5
With a network spanning over 220 retail outlets nationwide, Inc.5 is rapidly emerging as the preferred choice for discerning individuals. Marking a significant milestone of 25 years in the industry, the brand has garnered a dedicated following for its premium leather footwear and accessories.
ON THE RADAR
Here we uncover our sizzling selection of Hot Picks” a handpicked assortment of products that are turning up the heat in the market.
A Resounding Success for the Leather Industry in Bangkok
APLF ASEAN 2023 was a game-changer for ASEAN on the global stage, providing a magnificent platform for emerging designers and catering comprehensively to industry needs under one roof.
