Resolution Meets Speed
Smart Photography|April 2018

Sony is ready with its latest line-up and the new Alpha series cameras pack lot of punch. The critical shortage of battery life has been solved and the new cameras are filled with features appealing to both still and video enthusiasts. The Alphs 7R-series is Sony’s high-resolution models in full frame and the 7R III promises an improved experience.

Resolution Meets Speed

Design and Build Quality

The Sony Alpha 7R III has a rugged construction with a body reinforced by magnesium alloy top and front covers in addition to the internal frame. The camera is sealed to keep out dust and moisture. The camera has two command dials. The mode dial has a lock that prevents accidental rotation. An exposure compensation dial on the top panel ensures that you don’t need to fumble through the menu if you need a quick change of compensation. The back panel features the tiltable LCD screen, a joystick and a multi-controller.

Key Features

The Sony Alpha 7R III uses a 42.4 megapixel, 35mm full frame (35.9 x 24.0 mm) Exmor R CMOS sensor. The camera accepts all E-mount lenses. The sensor unit uses a charge protection coating on the optical filter, along with image sensor shift mechanism to keep dust away. The Alpha 7R III features sensor-shift 5-axis image stabilisation, and Sony claims a 5.5-stop shutter speed advantage while using it.

The camera uses a fast hybrid autofocus system that combines phase-detection and contrast-detection methods. The system uses 399 phase-detection points along with 425 contrast-detection points. The device can focus at light levels of -3 to 20 EV (ISO100 equivalent with f/2.0 lens). Focus modes available are AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus) and Manual Focus. The camera provides focus area options of Wide, Zone, Centre, Flexible Spot (S/M/L), Expanded Flexible Spot and Lock-on AF.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM SMART PHOTOGRAPHYView all
EISA Awards 2024-25
Smart Photography

EISA Awards 2024-25

EISA, the Expert Imaging and Sound Association has revealed the winners of its 2024-2025 Awards and being the sole representative of EISA in India, Smart Photography is pleased to bring you the results in real-time.

time-read
10+ mins  |
September 2024
Nikon hints at incorporating RED video tech
Smart Photography

Nikon hints at incorporating RED video tech

Nikon’s recent acquisition of cinema camera giant RED has sparked speculation about the integration of RED’s advanced video technology into Nikon’s future camera models.

time-read
1 min  |
September 2024
The Best Google Phone Yet, But Not Perfect
Smart Photography

The Best Google Phone Yet, But Not Perfect

The 2024 Pixels mark a significant shift from their predecessors, as the Pixel 9 series positions itself as Google’s flagship for the AI era. Unlike compact AI devices such as the Humane Ai Pin or Rabbit r1, the new Pixels serve as an interface to Gemini, Google’s advanced AI model.

time-read
2 mins  |
September 2024
Sirui's new tripod launched at an affordable price
Smart Photography

Sirui's new tripod launched at an affordable price

Sirui has launched a new tripod designed for professional videographers and photographers, priced at $499.

time-read
1 min  |
September 2024
World's first optical exchange AF lens
Smart Photography

World's first optical exchange AF lens

Samyang has announced a groundbreaking innovation in lens technology: the world’s first Optical Exchange AF Lens.

time-read
1 min  |
September 2024
Nikkor 28-135mm Power Zoom leak sparks excitement
Smart Photography

Nikkor 28-135mm Power Zoom leak sparks excitement

Earlier this year, Nikon made headlines by acquiring cinema camera manufacturer Red, a move that hinted at the company’s potential entry into the cinema market.

time-read
1 min  |
September 2024
7Artisans launches 35mm f/1.4 Mark III lens
Smart Photography

7Artisans launches 35mm f/1.4 Mark III lens

Chinese lens manufacturer 7Artisans has launched a completely redesigned 35mm f/1.4 Mark III lens for full-frame mirrorless cameras.

time-read
1 min  |
September 2024
Super Prime!
Smart Photography

Super Prime!

Sigma is the largest independent lens manufacturer in Japan and has over 18 % of the Japanese market. It is unique because all Sigma lenses are developed and manufactured in Japan.

time-read
2 mins  |
September 2024
Mini Wonder
Smart Photography

Mini Wonder

Panasonic made a tepid start with the S1 in the full-frame market. However, the situation changed rapidly with the launch of the S 5 II and S 5 II X.

time-read
4 mins  |
September 2024
Buying A New Camera
Smart Photography

Buying A New Camera

So, you've finally decided to get yourself a new camera. Hope you have taken your spouse's permission!

time-read
5 mins  |
September 2024