The fifth generation of a revolutionary Clarins serum promises to give skin an even better lift than before.
IT’S NOT OFTEN THAT a journalist can claim to have a direct impact on the creation of a product. When the late Jacques Courtin-Clarins, the founder of French luxury skincare and cosmetics brand Clarins, met with Japanese reporters in the 1990s in Paris, they told him of their need for a product that would give them a slimmer, more contoured visage and what was dubbed a V-shaped face. It might have seemed like an odd request, and certainly not something the European customer was really asking for, but Courtin-Clarins, who had built his global empire from a spa business, knew that listening to women had inspired some of his greatest innovations. Him and his team went to work and in 1998, produced the first generation of what was to become the Clarins Shaping Facial Lift. The product became an icon for the brand in Asia, and this month, Clarins is launching the fifth generation of the serum, the V Shaping Facial Lift.
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