Movie Magic

Aiming to preserve film heritage for future generations, Rolex reaffirms its supporting role in the new Academy Museum of Motion Pictures

- Elizabeth Soong

They are a form of escapism, created for entertainment purposes, but there’s no denying that cinema is an influential art form. They touch lives and inspire generations, create jobs and grow economies, and impart knowledge in different ways. Just look at Titanic, which tells the story of two young lovers from different social classes who meet on the ship’s ill-fated maiden voyage. While the film’s plot was mostly fictional, director James Cameron put a great deal of effort into the historical accuracy of the sets (an almost-to-scale replica of the Titanic was built for the movie) and real-life figures that were featured in the film. The movie became a box-office megahit and spawned a cultural obsession, plus received 11 Academy Awards including best picture and director as well as best cinematography, costume design and visual effects.

Illuminating the fascinating world of cinema is the Academy Museum of Motion Pictures, destined to be the world’s pre-eminent film museum devoted to the art and science of moviemaking when it opens to the public on September 30. Visitors and film buffs will also be able to see nostalgic movie memorabilia, such as the doors of Rick’s Café Americain in Casablanca or Dorothy’s ruby red shoes from The Wizard of Oz.