Mighty Jaxx's Jackson Aw, Talks NFTs And Limited Edition Collectibles

Jackson Aw, the founder of design studio Mighty Jaxx, talks NFTs and how his company’s limited‑edition collectibles for some of the biggest brands in the world such as Formula One and Nickelodeon can further stoke the flames of fandom

- Karen Tee

It’s hard not to feel like a kid in a candy store when stepping into the Mighty Jaxx studio. With a traditional Chinese signboard, patterned floor tiles and wooden display cases, the entrance foyer to this acclaimed art collectible studio is designed to look like a Peranakan shophouse.

But instead of sweets, a treasure trove of Mighty Jaxx’s collectible toy figurines—many of which easily fetch anywhere between 10 and 30 times their retail value on the secondary market—line the shelves. For those who can tell their Alex Face from their Goin (Thai and French street artists, respectively), this space probably holds some of the most covetable figurines that any urban art aficionado would wish to add to their personal collection.

And founder Jackson Aw is determined to continue pushing the boundaries between toys and art, this time by boldly venturing into the digital arena. In April, hot on the heels of this year’s non-fungible tokens explosion, Mighty Jaxx launched two NFTs: The Beauty of Rebellion by Abell Octovan and The Huntress’ Gaze, alongside the physical collectibles.

“In the Mighty Jaxx context, our NFTs are digital collectibles, but in a different realm,” says Aw. “The owners of our NFTs have full control over their digital, authenticated assets and they can choose if they want to trade it or hold it, or if they want to utilise its ability to take this type of asset and go to another type of digital environment and interact with it. This adds an additional layer to the value of the item and their ownership of it as compared to only being able to interact with a physical collectible only in the physical world.