Yes, diamonds are forever but would you forever cherish, however brilliant, a stone that you know nothing about? Especially now that you have seen Blood Diamond and recognised the truth about “conflict” or “blood” diamonds? (These are illegally traded stones that fund insurgencies and warlords in war-torn areas.) “Diamonds, formed up to three billion years ago and brought to the earth’s surface by a miracle of nature, are symbols of the most important moments in our lives. There should be nothing opaque about Tiffany diamonds,” says Alessandro Bogliolo, chief executive officer, Tiffany & Co. “Our clients want and deserve to know where their most valuable, most cherished diamond jewellery is from, and how it came to be.”
In keeping with a new tradition established last year, your solitaire from Tiffany now comes with its provenance included on the Tiffany Diamond Certificate for individually registered diamonds, alongside the stone’s other specifications — information not generally made available by the industry. Tiffany will soon also share each stone’s craftsmanship journey (such as the cutting and polishing workshop location). So you will have information on where your stone was dug up, who polished it and where. In cases where provenance is unknown (such as heritage stones that predate this policy), the brand will provide confirmation that the diamond was sourced through the leading practices of the industry.
For all lovers of fine jewellery and diamonds, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation discusses the sharing of information on your stones that Tiffany provides….
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Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
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NOTES TO SELF
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As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
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NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
