Indian models, who are making a mark globally today, are ripping apart the status quo, deep-seated industry prejudices and home truths that try to box them in. Verve welcomes their confidence, candour and convictions, and raises a toast to these showstoppers
Dream Start — Pooja Mor
Just like that, she was in the Big Apple, all thanks to a series of happy accidents. Yet, it was not just serendipity or pure luck. For this Verve cover girl, and how many can say this, her international debut with Louis Vuitton was merely her breakout moment, not the pinnacle of her career. And since then, the 24-year-old has already worked for Stella McCartney, Narciso Rodriguez, Roberto Cavalli, Missoni, Elie Saab, Alexander McQueen and more. Definitely the It girl at the moment, these are Pooja Mor’s days in the sun....
“I feel lIke I can make a movIe on my journey from BareIlly to NYC. It has been incredibly dramatic. I was approached to enter a pageant while I was in university and I ended up winning the Ahmedabad regional finals. But I was concentrating on completing my studies first, so I decided to move to Delhi and give modelling a go after I had graduated. My agent saw a picture of mine in an online catalogue I had shot, and recruited me. Then once, I was on a shoot in Mumbai with one of my friends who is represented by an international agency. Goofing around,we took a few behind-the-scenes pictures, which her agency saw. And now I’m here in NY.”
“I had to fly to LA to meet Nicolas (GhesquIère) before he confirmed me for a Louis Vuitton show. I went and met him and he said, ‘Well, we will see you in two days at Palm Springs!’ This was such a dream come true as it was Nicolas, the location Bob Hope’s house, and because of the timing which was sunset, the music and the clothes!”
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Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
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NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
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Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
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Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
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NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
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Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
