We Get Chatting With Ramita Chaudhuri, Chief Marketer, Mahou India And See What It Takes To Market Beer To Indians.
Beer can be a particularly difficult product to marlet in a country like ours. So how does a master marketer make her product standout from an ever growing bunch of breweries? Mahou India’s Chief Marketeer believes that a scientific as well as creative bent of mind holds the key. Edited excerpts.
Indians like their alcobevs to be a little stronger than what is normally served in Europe. Mahou has been trying to adapt their products for Indian taste buds. How has that journey been?
Indian beer market is very different and interesting. Over the years, the beer consumption has evolved just like the consumers’ tastes and preferences. Consumers are now realizing that it’s not only about the alcohol content but also the taste and ingredients that are responsible for the entire experience. This is where we come into play.
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