Bakers Frozen

With clean ingredients all the rage, many breads and rolls rely on freezing to preserve freshness.

- Bridget Goldschmidt

Revenge may be a dish best served cold, but most people like their bread and rolls hot, or at least warm. Although long available, thaw-and-serve and brown-and-serve bread and roll products in the frozen food section are garnering more attention as consumer interest in clean-ingredient decks rises.

“Because we use absolutely no preservatives, the benefit of freezing our 100 percent grain-free bread is the ability to prolong its shelf life and allow consumers the opportunity to enjoy it as they please, all while knowing they are getting a ‘clean’ product they can feel good about, without any additives,” says Amanda Orso, founder of New York-based Barely Bread, who adds that because the product line, made with alternative flour sources such as almond, coconut and sweet potato, “both freezes and thaws extremely well, it allows consumers the opportunity to enjoy our products at the pace that works for them and their families.”

This past summer, Barely Bread introduced what Orso calls “a full product line of breads, bagels, baguettes and rolls in order to support any meal or eating occasion.” She adds, “Our products meet the needs of consumers adhering to almost any diet or lifestyle, including Paleo, grain-free, gluten-free, low-carb and diabetic, as well as all ‘clean’ eaters looking for a product free of preservatives and other fillers and additives.”