Gurugram’s premium food and beverage importer Kalyan F&B Private Limited (KFBPL) aims to bring the finest, globally-appreciated products to India. The company is an exclusive importer of Thai brand ‘be’ that marries taste and health to entice not only health-conscious consumers but everyone. Progressive Grocer caught up with KFBPL’s Founding Director Ashish Verma to know more about the brand and also discuss the evolving packaged food import scenario and market shifts in India.
Brief us on the background of your company. What made you foray into food import?
KFBPL was formed in 2016 with the vision to provide high-quality food and beverage products in the Indian market. Our company is the exclusive importer of a Thailand-based, health-oriented, F&B brand. Be offers a wide range of flavoured coconut water and coconut chips. My family members and I had the pleasure to experience this brand’s products while visiting Vancouver, Canada and so I decided to import these products to India. Food import business presents a great scope owing to the fact that there is an increasing demand for quality food products among locals, presently. According to reports, the packaged coconut water segment in India was worth $15.38 million in 2016 and is estimated to grow at a CAGR of over 17 percent (in value terms) during 2017-2022 to hit $40.73 million by 2022, which offers an immense growth potential for us. Moreover, the shift of customers from soda drinks to healthy options is also proving an opportunity for business growth.
Tell us a bit about the brand ‘be’, its market positioning, pricing, and consumer profile.
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