Progressive Grocer spoke to organic industry experts to understand the market proposition of organic products in India and how this trend will shape up in the future.
Indian consumers are often deterred from buying organic products because of higher price and limited visibility. How can retailers and manufacturers address these issues and help make organic mainstream?
Raka Chakrawarti, Founder & CEO, Gourmet Delight: Organic produce, by nature, is of limited availability, shorter shelf life and prone to damage during transit and storage. So, the price is higher as the quantities produced are limited. Besides, there are other conditions to meet as well. One such condition is that even the surrounding farms have to be organic. In order to make organic mainstream, retailers and manufacturers have to address the issues of creating a pool of farmers and assuring them of minimum quantities for production so that it becomes sustainable for the farmer to grow the produce. Along with the downtime and the wait, it becomes an unviable option for most farmers.
Ishit Pilani, Co-Founder, Organic Express: I have always said that the organic industry comprising farmers, manufacturers, retailers and other stakeholders need to come together and solve the issue of 3 As for the organic industry to become mainstream. These 3As are:
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Gurgaon's First and Most Successful Independent F&G Retailer
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