Is India the Most Exciting Food Market in the World Really? Must be. The diversity of food we still eat, and the lack of a clonal habit in food and beverage intake is a hall-mark reality of India. Literally no two families eat the same. The country is diverse in other ways as well. The country, which hitherto was all abut a home-kitchen oriented market, is eating out more than ever. Add to it the fact that we eat not only with our mouth but with our eyes and ears as well. With food television becoming a big thing, the food market is an exciting one to be in. A market that will possibly define some of the future trends in food and beverage for the world to watch, use and see.
In this article, I am going to explore two different aspects that are defining food, beverage, its intake and the trends that will shape India later. One is a technology trend that will re-define it all, and the other is a consumer watch trend that goes with the way the new consumer in India is behaving. Let me lead with technology and move on to the consumer in the latter half.
The Internet of Things
The big technology trend I am excited of at this point in time is the Internet of Things (iOT). All of us have heard of it by now. The era of the iOT or the Internet Of Things is here. Some marketing and technology evangelists have dubbed it an era of the iOE or the Internet Of Everything. An era where the Internet as we know it becomes incidental. So incidental that we even forget the way the Internet of today exists and we start co-living with the Internet as if it did not exist at all. An Internet era where everything is literally governed by the Internet and an era where you do not go to the Internet but the Internet comes to you. And eventually, an era where the Internet is a part of you and you are a part of the Internet at large. A point of time when you will not know where you end and where the ubiquitous Internet begins even.
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Gurgaon's First and Most Successful Independent F&G Retailer
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Paras Spices is innovating with unique products to meet new trends in the spices category
CATEGORY WATCH FOOD STAPLES
Brands and retailers collaborate to promote the growth of non-alcoholic beverages
SUPER-HERB INFUSED BEVERAGES THAT BRING THE POWER-PACKED GOODNESS OF SUPERFRUITS ARE TAKING THE MARKET BY STORM. THESE NONALCOHOLIC BEVERAGES CLAIM TO CONTAIN ZERO CALORIES, ZERO SUGAR, ZERO ARTIFICIAL SWEETENERS, AND ZERO PRESERVATIVES AND ARE DESIGNED FOR TODAY’S MILLENNIAL-GEN WHO ARE SEEKING A HEALTHY DRINK WITH A TASTY TWIST.
Just Outside the Box
THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
Increased Focus on Health, Wellness, and Immunity-boosting Products
SALES OF PACKAGED FOODS HAVE SURGED SINCE THE ONSET OF THE PANDEMIC, AS HOME-BOUND CONSUMERS STOCKPILE FAMILIAR PRODUCTS THAT WON’T GO STALE QUICKLY. BREAKFAST CEREALS, INSTANT NOODLES, RICE AND COOKING FATS ARE AMONG THE PRODUCTS THAT HAVE SEEN THE STRONGEST GROWTH IN RECENT MONTHS.
Consumer focus on hygiene & nutrition boosts packaged paneer sales
THE DEMAND FOR CATEGORIES SUCH AS CHEESE AND PANEER HAS WITNESSED AN ALL-TIME NEW HIGH DURING THIS PANDEMIC THANKS TO THE VERSATILE NATURE OF THESE PRODUCTS. NOT ONLY IS PANEER DELICIOUS TO TASTE BUT DURING THE HEIGHT OF THE LOCKDOWN, THE INTERNET WAS TRENDING WITH UNIQUE, FUN AND EASY-TO-MAKE PANEER RECIPES.
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ACQUISITIONS, ADJACENCIES AND INNOVATION DEFINE THE GLOBAL BRANDED FOOD COMPANY’S GROWTH STRATEGY
The New Normal for Snacks
THE POST-PANDEMIC CONSUMER WILL DEMAND BETTER-FOR-YOU MEAL SOLUTIONS MORE THAN EVER BEFORE.
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What is driving consumers to become more conscious of what they eat?
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