Q.Apollo Hospitals has emerged unscathed during the pandemic and also significantly rebounded. What helped you hold up against the tide?
A/ We realised the implications of the pandemic and designed Project Kavach to break the chain through interventions at every stage: detection, testing, isolation and treatment. The goal was to not use hospital beds for people with minimum symptoms. This year, we extended the project to cover vaccination, post-Covid management and also focused on using digital tools for continuity of care of our existing patients, especially those with non-communicable diseases (NCDs).
We launched Apollo 247 to offer virtual and telephonic consultations with doctors at our hospitals so that patients could access care from their homes and hospitals could focus on in-patients. Post the consultation, the patient could get the prescription and delivery of medicines and schedule collection of samples for any diagnostic lab tests. This was particularly beneficial for expectant mothers, those with chronic diseases and for geriatric care.
We developed a ready reckoner of best practice guidelines, The Red Book, which encapsulates a standard protocol of Covid management. We set up stringent iron curtain infection control protocols to separate Covid and non-Covid patients in the hospital so that the latter do not avoid visiting the hospital for fear of catching an infection.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI