Samsung Mobile Is India's Most ‘Desired Brand': TRA Research
The Hindu Business Line|February 28, 2020
Korean electronics giant Samsung has trumped competitors to emerge at the top in TRA Research’s Most Desired Brands list for India.
Amrita Nair-Ghaswalla
Samsung Mobile Is India's Most ‘Desired Brand': TRA Research

The company bagged three ranks in the top 10. Its mobile phones grabbed the numero uno spot for the second time in a row. Samsung’s diversified consumer electronics division was placed at the third spot in the Top 20 list; it also bagged the seventh spot in the televisions category.

Samsung had also led TRA’s Most Desired list in 2013, 2015 and 2018.

Apple’s iPhone jumped one rank over the previous year to secure the second place among this year’s most desired list. In 2015, it had been placed at rank 290.

Sony TV, the GEC channel, made a debut in this year's list, rising by an impressive 594 ranks to occupy the fourth position, followed by Maruti Suzuki at the fifth sport.

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