That Telugu films are a major player worldwide among Indian moves is reflected in the 10 top grosses, with three being from Tollywood - Bahubali 2: The conclusion' (₹1,749 cr), RRR' (₹1,131 cr) and Bahubali: The Beginning'(₹600 cr).
The rise of Telugu films, however, hasn't been powered by star power alone. It is being driven by films transcending geographical boundaries. Small or big budgets, the story has been the same-audiences worldwide have rewarded a good tale.
"What is happening now can be described as a golden period for Telugu movies," said a representative of Telugu film distribution company worldwide who left a big star's movie to pick the rights of a small-budget film.
While hype is synonymous with big budgets and a hit expected, it's often shock and awe when stupendous success greets a small-budget film.
Sita Ramam' is a case in point. Tollywood went into tizzy with the film grossing over ₹100 crore worldwide last month.
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