SAP Transforming India Digitally
eGov|November 2018 Chandigarh Issue

In addition to helping the Indian industry gain competitive advantage through digital transformation, we have put in place a strategic programme known as ‘Grow with SAP’ which focuses on digital enablement of youth, rural citizens and SMEs with a view to improve livability and employability, says Deb Deep Sengupta, President and Managing Director, SAP India Subcontinent, in conversation with Elets News Network (ENN).

Deb Deep Sengupta
SAP Transforming India Digitally

What is SAP’s vision on India’s growth story and how is SAP contributing to its realization?

Present since 1996, SAP has been privileged to be strengthening the IT backbone of Indian Industry. In line with our global vision of helping the world run better and improve people’s lives, we are committed to build a digitally intelligent Indian society, enterprises and nation. We are the second largest of subsidiary of SAP globally with more than 12,500 employees and 9900 customers across sectors and geographies in India. To give you an idea, 21 out of 23 refineries in India run on SAP. Our customers handle 8 million unreserved railway tickets every day.

We firmly believe in India’s tremendous potential of emerging as a regional super power and intend to contribute to the growth story with inclusiveness as the main purpose. We have always aligned our products and solutions to Government policies and regulations and often been the first to help our customers be compliant as well. GST was one such example. In addition to helping the Indian industry gain competitive advantage through digital transformation, we have put in place a strategic program known as ‘Grow with SAP’ which focuses on digital enablement of youth, rural citizens and SMEs with a view to improve livability and employability.

Small and Medium Enterprises are the backbone of Indian economy and SME sector needs a digital push for the Industry 4.0 journey. What would be your prescription for digital transformation of Indian SME sector and how do you suggest we achieve that?

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