Logitech POP Keys Mechanical Wireless Keyboard: Tough Typing

Anyone for easy emojis at a tap?

- ZACKERY CUEVAS

Logitech POP Keys Mechanical Wireless Keyboard: $99.9 GOOG

As yesterday’s kids become today’s highly sought-after demographic for marketers, companies want to deliver products aimed specifically at the 16-to24-year-old Gen Z crowd. In one such attempt to capture the attention of younger audiences, Logitech seeks to walk the fine line between cool and cringe with the POP Mechanical Wireless Keyboard. This compact, colorful wireless mechanical keyboard has some cool, quirky functionality, but also a surprising lack of customization given its tech-savvy target audience. Possibly more of a concern: It’s hard to type on.

SMILE LIKE YOU MEAN IT

The first thing you’ll notice about this new keyboard is how colorful it is. The Logitech POP Mechanical Keyboard is the flagship product of Logitech’s Studio Series line, which includes the POP Mouse ($40), which will be reviewed separately. (The two products are not available as a bundle.) The board comes in three different color options, each one more vibrant than the last. Our review unit uses the Blast color scheme—a saturated yellow body with black and gray circular keys reminiscent of an old-school typewriter. Your other options include the cooler lilac, blues, and whites of the Daydream color scheme, or the softer reds and pinks of the Heartbreaker.