READERS' CHOICE: THE TOP TECH BRANDS

PCMag readers know technology and the tech industry, and these are companies they trust and recommend.

- ERIC GRIFFITH

Spend enough time online, and eventually, someone will ask you to rate something. In particular, a company might want you to rate it or the products and/or services it provides. It’s entirely likely you’ll be asked to grade these things on a scale of zero to 10, for how highly—or not—you’d recommend them. Such grades are used to create a Net Promoter Score, or NPS. (Net Promoter, Net Promoter Score, and NPS metrics are registered trademarks of NICE Satmetrix, Bain & Company, Inc., and business strategist and author Fred ReichheldFred Reichheld.)

An NPS tells a company or brand how the general public perceives it. The bigger the number, the more positive feedback the brand has received.

All year, in our monthly Readers’ Choice Awards and Business Choice Awards surveys, we ask our readers whether they’d recommend the brand of product or service they own and use. We use the results to generate an NPS. And that’s how we built this list of the best tech brands.

This year, we’re truly concentrating on the brands rather than the giant list of categories. If you want to see the complete list of companies that got an NPS over 50—anything less isn’t worth discussing—look below. But first check out which tech companies you should consider, no matter what the category.

Net Promoter, Net Promoter Score, and NPS metrics are registered trademarks of NICE Satmetrix, Bain & Company, Inc., and Fred Reichheld.

1. TESLA