HONMA BERES AIZU & BLACK COLLECTIONS

Aesthetic And Tech Advances Elevate New Luxury Golf Line

Honma Golf debuts two new collections under its coveted Beres series of luxury golf clubs. The visually stunning and expertly crafted game-enhancing clubs promote straighter, longer ball flight and increased ball speed, and continue the proud heritage of past luxurious Honma lines, with two bold twists on clubhead aesthetics.

Beres Aizu is the next chapter in a storied history of the very finest holistic craftsmanship, designed in collaboration with Japanese Aizu artisans. Representing Honma's heritage and tradition, the 16th-century Japanese lacquer-painting technique introduces ornate aesthetics in red and gold accents alongside fine details like blossoming plum branches and hinoki leaves. It also encompasses Takumi expertise as well as the industry's most technologically advanced construction.

Beres Black offers a more modern ebony chic and Honma's timeless design. Drivers, fairway woods, hybrids, and irons are beautifully shaped, efficiently transferring energy and generating consistent ball flight. Each clubhead is coated with a jet-black PVD process for a striking finish.

"Aizu appeals to players with an artistic flair and respect for Japanese craftsmanship," says Honma's Lanning, "while Black brings a modern, refined look for players who value performance and style without compromise, perhaps attracting younger golfers who might never have previously tried Beres." The Aizu and Black clubhead designs feature identical technology.

The more premium Aizu line also adheres to Beres 2-to-5 Star grading that comes with Honma's ARMRQ shaft upgrades, which utilize more advanced shaft technology and 24-karat gold and platinum as the grades progress.

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