With an idea to provide healthcare companies with a scientific edge to gain a competitive advantage, Dr. Anish Desai established IntelliMed Healthcare Solutions in 2019, thus venturing into areas like strategic medical affairs for business growth, thereby infusing science into marketing. Besides all, he is also been a reputable member of revered organisations such as the American College of Clinical Pharmacology (USA), Royal Society of Medicine (London), Society of Pharmaceutical Medicine (UK), Clinical Research Professionals (USA). He has been a recipient of the prestigious Charles R. Ream “Award of excellence”; and the “U.K. Sheth Award” for his stupendous work in the area of research.
In an interaction with Rajeev Biswas, Sr. Sub Editor, from Sportz Business Fitness Magazine, Dr. Anish Desai, MD. FCP. PGDHEP Director, Intellimed Healthcare Solutions, shares the marketing trend of sports nutrition and nutraceutical products. Let’s read him and find out what he has to say.
Q Dr Desai, kindly share some of your experiences while working with India’s leading multinational healthcare organisations like Johnson & Johnson India, Bayer Schering Pharma India, Glenmark Pharmaceuticals Ltd & Unichem Laboratories?
Working with large healthcare companies helps you look at the healthcare ecosystem holistically. You need to address the concerns of all the healthcare stakeholders like the Patients. Physicians, Providers and Policymakers/Payers. We need to look at the healthcare drivers, namely Awareness, Adoption,
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