Kenneth Jenner Powell currently serves as a Product Director – Goodyear Consumer Tyres Asia Pacific. He is responsible for facilitating product development and launch strategies that will bring competitive advantages in meeting consumer requirements. With over 29 years of experience, Powell has held many roles with increasing responsibilities since joining Goodyear as Consumer Product Engineer in 1989 at the Goodyear Technical Center – Luxembourg (GTC*L).
He joined the AP region’s marketing department in 2006 as Commercialisation Director. Powell has not only acquired a vast experience in developing and marketing new tyre products such as premium passenger & luxury SUV lines or key mid-range passenger lines, but also developed a rich understanding of multiple market needs and cultural differences across many countries. Powell holds a Bachelor’s degree in Mechanical Engineering and Master’s degree in Business Administration.
What approach is Goodyear adopting to address the future of mobility?
Goodyear consistently keeps track of developments around car mobility technologies across the world. With technology centres spanning across the globe, we have built good contacts with OEMs as well as understand what start-ups are doing. The market is evolving towards more autonomous or car-sharing, eventually leading to a car-sharing model. We are also looking at what could be the carsharing implications on usage of tyres rather than the functionalities of tyres. By analysing that, we will be exploring different elements like the concepts that have been unveiled in recent years.
So how far can you go in terms of exploring different mobility systems?
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